The PEssence hoodie is the foundation piece of the line — no artwork to explain, no scene to read. Just the mark, on a stark monochrome canvas.
It is built for people who move between worlds: modern ambition without disconnection from where you come from. A statement of purpose rather than a seasonal drop.
The Design Vision
The Linear Construct: A geometric framework of disciplined horizontal linework sits at the centre — architectural grids, digital frequencies, organised systems. It reads as clarity and forward momentum.
Embedded Cipher: A typographic system is hidden inside the linework, rewarding a second look. Understated by design; its meaning reveals itself to those who look closer.
Future-Heritage Tension: The Persian Essence logotype grounds the abstract geometry in cultural meaning. Engineered, near-futuristic lettering set against a heritage it never spells out — ancient and modern, organic and mechanical, in one mark.
Wear your roots. Shape the future.
Size guide
Size
Width
Length
Sleeve
S
51 cm 20″
69 cm 27″
85 cm 33.5″
M
56 cm 22″
71 cm 28″
88 cm 34.5″
L
61 cm 24″
74 cm 29″
90 cm 35.5″
XL
66 cm 26″
76 cm 30″
93 cm 36.5″
2XL
71 cm 28″
79 cm 31″
95 cm 37.5″
3XL
76 cm 30″
81 cm 32″
98 cm 38.5″
4XL
81 cm 32″
84 cm 33″
100 cm 39.5″
5XL
86 cm 34″
86 cm 34″
103 cm 40.5″
Sleeve measured from centre back. Tolerance ± 3.8 cm (1.5″). Measurements are of the garment, not the body.
Fabric & construction
50/50 cotton-poly midweight (8.0 oz/yd²) for warmth and durability
Tubular knit, no side seams, for a smooth finish
Double-lined hood with colour-matched drawcord and kangaroo pouch pocket
