Privacy policy

Last updated: September 17, 2026

Persian Essence (“we”, “us”, or “our”) operates this online store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”). Our store is powered by Shopify.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of personal information.

By accessing or using the Services, you confirm that you have read and understood this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies, relates to, or can reasonably be linked to you. It does not include anonymised or de-identified information.

a) Contact information

Name; billing and shipping address; email address; telephone number.

b) Payment and transaction information

Payment method details, processed securely by third-party payment providers; transaction history, order confirmations, and payment status.

Note: We do not store full credit or payment card numbers on our servers.

c) Account information

Username and password; preferences and settings.

d) Shopping and usage information

Products viewed, added to cart, wishlisted, purchased, returned, or exchanged; interaction with our website and Services.

e) Communications

Messages, emails, or enquiries sent to us.

f) Device and technical information

IP address; browser type and version; device identifiers; log files and usage data.

2. Sources of Personal Information

  • Directly from you, when you place an order, create an account, contact us, or otherwise interact with the Services
  • Automatically, through cookies and similar technologies when you browse our website
  • From service providers, including Shopify, Printify, Gelato, payment processors, shipping partners, and analytics providers
  • From third parties or partners, where permitted by law

3. How We Use Your Personal Information

a) Providing and improving the Services

Processing orders, payments, returns, and exchanges; managing accounts and customer preferences; shipping and fulfilment of products; improving website functionality and user experience.

b) Marketing and advertising

Sending promotional emails and newsletters, with opt-out options; displaying relevant advertisements based on browsing or purchase behaviour.

c) Security and fraud prevention

Verifying accounts and transactions; detecting and preventing fraud, abuse, or unauthorised access.

d) Communication

Responding to enquiries and support requests; sending transactional or service-related communications.

e) Legal compliance

Complying with applicable laws and regulations; enforcing our Terms of Service and other policies.

4. Disclosure of Personal Information

We may share your personal information with third parties only as necessary and for legitimate purposes:

  • Shopify, as our e-commerce platform provider
  • Printify, Gelato, and their fulfilment partners, for production and shipping of orders
  • Payment processors, to process transactions securely
  • Marketing and analytics partners, where permitted by law
  • Authorities or legal entities, where required to comply with legal obligations

We do not sell your personal information.

Depending on your location, you may have the right to opt out of certain data sharing used for targeted advertising.

5. Relationship with Shopify

Our store is hosted on Shopify Inc. Shopify processes personal information in order to provide and improve its services. Your data may be transferred to and processed in countries outside your place of residence.

For more information, see the Shopify Consumer Privacy Policy.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enable essential website functionality, analyse website performance, and personalise content and advertisements.

You can manage cookie preferences through your browser settings.

7. Children’s Privacy

The Services are not intended for children under the age of majority. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so that we can delete it.

8. Data Security and Retention

We take reasonable technical and organisational measures to protect your personal information. However, no method of transmission or storage is completely secure.

We retain personal information only as long as necessary to fulfil orders and provide the Services, comply with legal obligations, and resolve disputes and enforce agreements.

9. Your Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Request correction or deletion
  • Restrict or object to processing
  • Withdraw consent
  • Request data portability
  • Opt out of targeted advertising

Residents of the EU, EEA, and UK additionally have rights under the GDPR, including the right to lodge a complaint with a data protection authority.

Requests can be made using the contact details below. We may need to verify your identity before fulfilling a request.

10. International Data Transfers

Your personal information may be transferred outside your country of residence. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

12. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, contact us:

Persian Essence
Fürstenwalder Poststr. 90
15234 Frankfurt (Oder), Germany
support@persianessence.org

For the purposes of applicable data protection laws, Persian Essence is the data controller of your personal information.