Cheetoz Legacy takes the savoury nostalgia of a Tehran childhood and turns it into a wearable artifact — the corner-shop snack run, rendered with the seriousness of a heritage crest.
The piece runs a deliberate contrast: stark monochrome authority on the chest, kinetic colour chaos across the back. Front says restraint. Back says playground.
The Design Vision
The Typographic Front: A bold, liquid-style Farsi logotype sits across the chest in stark black on white. Stripped of packaging noise, the lettering stands alone as minimal, industrial type — an if-you-know-you-know badge for anyone raised on that crunch.
The Kinetic Reverse: The back panel breaks into full motion — mascots tearing up pavement on a motorcycle and a skateboard, all unbridled youth energy. Vivid yellows and greens pop hard against the canvas.
Street to Skate: The design sits deliberately between Tehran street culture and global skate aesthetics, two worlds that share the same visual grammar of stickers, decals and hand-painted signage.
Wear the flavour of the culture. Add Cheetoz Legacy to your rotation.
Size guide
Size
Width
Length
Sleeve
S
51 cm 20″
69 cm 27″
85 cm 33.5″
M
56 cm 22″
71 cm 28″
88 cm 34.5″
L
61 cm 24″
74 cm 29″
90 cm 35.5″
XL
66 cm 26″
76 cm 30″
93 cm 36.5″
2XL
71 cm 28″
79 cm 31″
95 cm 37.5″
3XL
76 cm 30″
81 cm 32″
98 cm 38.5″
4XL
81 cm 32″
84 cm 33″
100 cm 39.5″
5XL
86 cm 34″
86 cm 34″
103 cm 40.5″
Sleeve measured from centre back. Tolerance ± 3.8 cm (1.5″). Measurements are of the garment, not the body.
