Privacy policy

Last updated: January 26, 2026

Persian Essence (“we”, “us”, or “our”) operates this online store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you with a curated shopping experience. Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of personal information.

By accessing or using the Services, you confirm that you have read and understood this Privacy Policy.


1. Personal Information We Collect

“Personal information” means information that identifies, relates to, or can reasonably be linked to you. It does not include anonymized or de-identified information.

Depending on how you interact with our Services and as permitted by law, we may collect the following categories of personal information:

a) Contact Information

Name

Billing and shipping address

Email address

Telephone number

b) Payment and Transaction Information

Payment method details (processed securely by third-party payment providers)

Transaction history, order confirmations, and payment status

Note: We do not store full credit card or payment card numbers on our servers.

c) Account Information

Username and password

Preferences and settings

d) Shopping and Usage Information

Products viewed, added to cart, wishlisted, purchased, returned, or exchanged

Interaction with our website and Services

e) Communications

Messages, emails, or inquiries sent to us

f) Device and Technical Information

IP address

Browser type and version

Device identifiers

Log files and usage data


2. Sources of Personal Information

We collect personal information from the following sources:

Directly from you, when you place an order, create an account, contact us, or otherwise interact with the Services

Automatically, through cookies and similar technologies when you browse or use our website

From service providers, including Shopify, Printify, payment processors, shipping partners, and analytics providers

From third parties or partners, where permitted by law


3. How We Use Your Personal Information

We use personal information for the following purposes:

a) Providing and Improving the Services

Processing orders, payments, returns, and exchanges

Managing accounts and customer preferences

Shipping and fulfillment of products

Improving website functionality and user experience

b) Marketing and Advertising

Sending promotional emails and newsletters (with opt-out options)

Displaying relevant advertisements based on browsing or purchase behavior

c) Security and Fraud Prevention

Verifying accounts and transactions

Detecting and preventing fraud, abuse, or unauthorized access

d) Communication

Responding to inquiries and customer support requests

Sending transactional or service-related communications

e) Legal Compliance

Complying with applicable laws and regulations

Enforcing our Terms of Service and other policies


4. Disclosure of Personal Information

We may share your personal information with third parties only as necessary and for legitimate purposes, including:

Shopify, as our e-commerce platform provider

Printify and fulfillment partners, for production and shipping of orders

Payment processors, to securely process transactions

Marketing and analytics partners, where permitted by law

Authorities or legal entities, where required to comply with legal obligations

We do not sell your personal information.

Depending on your location, you may have the right to opt out of certain data sharing used for targeted advertising.


5. Relationship with Shopify

Our store is hosted on Shopify Inc. Shopify processes personal information to provide and improve its services. Your data may be transferred to and processed in countries outside your place of residence.

For more information, please review the Shopify Consumer Privacy Policy at:
https://privacy.shopify.com


6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Enable essential website functionality

Analyze website performance

Personalize content and advertisements

You can manage cookie preferences through your browser settings.


7. Children’s Privacy

The Services are not intended for children under the age of majority. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.


8. Data Security and Retention

We take reasonable technical and organizational measures to protect your personal information. However, no method of transmission or storage is completely secure.

We retain personal information only as long as necessary to:

Fulfill orders and provide Services

Comply with legal obligations

Resolve disputes and enforce agreements


9. Your Rights

Depending on your location, you may have the right to:

Access your personal information

Request correction or deletion

Restrict or object to processing

Withdraw consent

Request data portability

Opt out of targeted advertising

Residents of the EU/EEA and UK additionally have rights under the GDPR, including the right to lodge a complaint with a data protection authority.

Requests can be made using the contact details below. We may need to verify your identity before fulfilling requests.


10. International Data Transfers

Your personal information may be transferred outside your country of residence. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.


11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.


12. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Persian Essence
Email: support@persianessence.org
Address: Hamburg, Germany

For the purposes of applicable data protection laws, Persian Essence is the data controller of your personal information.