{"product_id":"pessence-hoodie","title":"PEssence - Hoodie","description":"\u003ch3\u003e\u003cstrong\u003eThe Uniform of Future Heritage\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003ePEssence\u003c\/strong\u003e hoodie is the foundation piece of the line — no artwork to explain, no scene to read. Just the mark, on a stark monochrome canvas.\u003c\/p\u003e\n\u003cp\u003eIt is built for people who move between worlds: modern ambition without disconnection from where you come from. A statement of purpose rather than a seasonal drop.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eThe Design Vision\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eThe Linear Construct:\u003c\/strong\u003e A geometric framework of disciplined horizontal linework sits at the centre — architectural grids, digital frequencies, organised systems. It reads as clarity and forward momentum.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eEmbedded Cipher:\u003c\/strong\u003e A typographic system is hidden inside the linework, rewarding a second look. Understated by design; its meaning reveals itself to those who look closer.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eFuture-Heritage Tension:\u003c\/strong\u003e The Persian Essence logotype grounds the abstract geometry in cultural meaning. Engineered, near-futuristic lettering set against a heritage it never spells out — ancient and modern, organic and mechanical, in one mark.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eWear your roots. Shape the future.\u003c\/em\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdetails\u003e\n\u003csummary style=\"cursor:pointer;font-weight:600;padding:12px 0;border-top:1px solid #e5e5e5;\"\u003eSize guide\u003c\/summary\u003e\n\u003cdiv style=\"overflow-x:auto;padding-top:8px;\"\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:10px 8px;font-weight:600;font-size:14px;border-bottom:1px solid #e5e5e5;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"text-align:left;padding:10px 8px;font-weight:600;font-size:14px;border-bottom:1px solid #e5e5e5;\"\u003eWidth\u003c\/th\u003e\n\u003cth style=\"text-align:left;padding:10px 8px;font-weight:600;font-size:14px;border-bottom:1px solid #e5e5e5;\"\u003eLength\u003c\/th\u003e\n\u003cth style=\"text-align:left;padding:10px 8px;font-weight:600;font-size:14px;border-bottom:1px solid #e5e5e5;\"\u003eSleeve\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;font-weight:600;border-bottom:1px solid #f0f0f0;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;border-bottom:1px solid #f0f0f0;\"\u003e51 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e20″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;border-bottom:1px solid #f0f0f0;\"\u003e69 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e27″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;border-bottom:1px solid #f0f0f0;\"\u003e85 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e33.5″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;font-weight:600;border-bottom:1px solid 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style=\"font-size:12px;color:#8a8a8a;\"\u003e24″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;border-bottom:1px solid #f0f0f0;\"\u003e74 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e29″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;border-bottom:1px solid #f0f0f0;\"\u003e90 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e35.5″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;font-weight:600;border-bottom:1px solid #f0f0f0;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;border-bottom:1px solid #f0f0f0;\"\u003e66 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e26″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;border-bottom:1px solid #f0f0f0;\"\u003e76 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e30″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;border-bottom:1px solid #f0f0f0;\"\u003e93 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e36.5″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;font-weight:600;border-bottom:1px solid #f0f0f0;\"\u003e2XL\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;border-bottom:1px solid #f0f0f0;\"\u003e71 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e28″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;border-bottom:1px solid #f0f0f0;\"\u003e79 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e31″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;border-bottom:1px solid #f0f0f0;\"\u003e95 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e37.5″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;font-weight:600;border-bottom:1px solid #f0f0f0;\"\u003e3XL\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;border-bottom:1px solid #f0f0f0;\"\u003e76 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e30″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;border-bottom:1px solid #f0f0f0;\"\u003e81 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e32″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;border-bottom:1px solid #f0f0f0;\"\u003e98 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e38.5″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;font-weight:600;border-bottom:1px solid #f0f0f0;\"\u003e4XL\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;border-bottom:1px solid #f0f0f0;\"\u003e81 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e32″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;border-bottom:1px solid #f0f0f0;\"\u003e84 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e33″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;border-bottom:1px solid #f0f0f0;\"\u003e100 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e39.5″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;font-weight:600;\"\u003e5XL\u003c\/td\u003e\n\u003ctd style=\"padding:10px 8px;font-size:14px;\"\u003e86 cm\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#8a8a8a;\"\u003e34″\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px 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Tolerance ± 3.8 cm (1.5″). Measurements are of the garment, not the body.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary style=\"cursor:pointer;font-weight:600;padding:12px 0;border-top:1px solid #e5e5e5;\"\u003eFabric \u0026amp; construction\u003c\/summary\u003e\n\u003cul style=\"padding-top:8px;\"\u003e\n\u003cli\u003e50\/50 cotton-poly midweight (8.0 oz\/yd²) for warmth and durability\u003c\/li\u003e\n\u003cli\u003eTubular knit, no side seams, for a smooth finish\u003c\/li\u003e\n\u003cli\u003eDouble-lined hood with colour-matched drawcord and kangaroo pouch pocket\u003c\/li\u003e\n\u003cli\u003eDTF and DTG printed artwork\u003c\/li\u003e\n\u003cli\u003eOEKO-TEX certified dyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary style=\"cursor:pointer;font-weight:600;padding:12px 0;border-top:1px solid #e5e5e5;border-bottom:1px solid #e5e5e5;\"\u003eCare\u003c\/summary\u003e\n\u003cul 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